Retailers lure consumers with technology

Retailers hoping to lure back consumers shopping on the Web and via mobile devices have found a new weapon: interactive technology designed to bring the functionality of the Web to their stores, Richmond Times Dispatch reports.

"Basically, I see this as an evolution that will change the way people shop," said Chris Aubrey, VP of retail marketing for global shoe company, Adidas.

According to Market Watch, Microsoft has unveiled digital interactive walls that retailers could place in store windows for shoppers to browse and purchase products using its Kinect gesture-based motion technology.

Customer focus also led more retailers to tie compensation to customer satisfaction.

While attracting new customers is key, mastering how to keep existing customers may be more crucial, The Wall Street Journal notes.

The department-store operator is also testing a Beauty Spot kiosk in partnership with Intel to allow shoppers to buy a curated assortment featuring different brands together, apart from its past strategy in which beauty brands were featured separately.