Identive intros NFC Transponder products

Radio frequency identification (RFID) provider Identive Group has unveiled near field communication (NFC) transponder products based on Sony's FeliCa Lite chip technology, 4-Traders reports.

Shunichi Fujii, president of Identive Japan, says: "FeliCa contactless technology has been widely deployed in Japan and several other Asian countries for many years for public transportation, customer loyalty programmes and payment applications.

“There is a growing need for NFC infrastructure products to capitalise on and expand this success.”

According to Scott Austin, VP of international sales of Identive's Transponder Division, the company plans to expand its smart FeliCa Lite offerings to include smart tag, sticker and label offerings in the near future, RFID Ready states.

Sony's FeliCa Lite technology is designed to offer a lower-cost and energy-saving alternative to conventional FeliCa chips.

The announcement coincides with the NFC and Smart World Conference, in Tokyo, this week, RFID World says.

Identive will be previewing its new FeliCa Lite designs for NFC Forum Type 3 engineered inlays for tag and label applications as well as its ultra-thin SmartCore technology for card applications.