Subscribe

Intel buys stake in eye-tracker Tobii

Tessa Reed
By Tessa Reed, Journalist
Johannesburg, 20 Mar 2012

Intel buys stake in eye-tracker Tobii

Intel is betting big on the future of human interfaces with a $21 million investment in Tobii, a Swedish company that has been working for years on eye-tracking laptops and other devices, Tech Crunch writes.

A 10% stake implies a valuation of around $200 million for the 12-year-old company.

According to Fudzilla, the news, announced by co-founder and VP John Elvesjo comes on the heels of Tobii's newest eye-tracking device, which was announced a week ago at CeBit.

Elvesjo said the plan was always to test its technology small scale in laptops and then expand into larger markets like cars and mobile phones.

Tobii's technology could give Intel an edge if the concept is used wisely, Slash Gear writes.

Intel has been somewhat lethargic when it comes to the mobile processor space, beaten to the punch by ARM, but incorporating eye-tracking technology into future mobile products could give it the advantage it needs.

Since the tech can be used to control Windows, it stands to reason that it can be adapted for mobile operating systems like Android.

Share