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Phoenix launches local AVG portal


Johannesburg, 22 May 2012

The Internet has made the world a global village, with people from every country able to access the same information and purchase the same products. What was once a very American phenomenon is finally living up to its name, the World Wide Web. In South Africa, the Internet is gaining tremendous momentum, with increased availability to cheaper bandwidth growing the base of Internet users exponentially.

However, the Web site and portal services that have been available to Internet users have been heavily US-centric. And while many of the larger brands have installed mirror sites, most commonly in Europe and Asia, these have often been just that, mirror sites, repainted on the outside but the same US- or Euro-centric content on the inside. Ask any South African consumer who has tried to purchase a product on a .com site, where pricing is in dollars and shipping locally is often impossible.

Phoenix Software, local AVG distributor, is remedying this situation for local customers of the security software giant, by launching a localised version of the www.avg.com Internet portal. “The local portal will provide South African customers increased and easier access to AVG's products, and we believe will ultimately increase the number of AVG users locally,” says Phoenix Software CEO Simon Campbell-Young. “With our experience in the online arena, as well as our expertise with the AVG range, we have ensured that local customers get added benefits.”

The new URL, www.avgafrica.com, will provide comprehensive information and content on AVG's technology and products, as well as fully localised services using localised currency requirements. This is in addition to all of the existing benefits customers would have been provided on the international site. For example, Campbell-Young points out, South African customers will no longer have exchange issues, and by using their local credit cards on the site, will still be able to make use of all the rewards offered them by their credit providers.

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Phoenix Software

Phoenix Software, a division of the Phoenix Distribution group of businesses, is a focused software publishing and distribution business that is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa. The company has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SME and large-scale enterprise software division. In addition, Phoenix Software is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value-added promotions across the retail and business-to-business landscape.

Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, with a wide range of products boasting a diversity of categories. Services offered include volume licensing on all leading brands, educational discounts, and retail distribution. Phoenix Software manages all services that assist customers with supply, namely inbound and outbound logistics, merchandising, training, marketing, publishing, key account management and market trends.

Phoenix Software's product range includes titles from leading vendors such as AVG, Ability, ArcSoft, Encyclopaedia Britannica, Exspect, Individual Software, ISLight, Kaspersky lab, Magix, Nero, Navigon, Pinnacle Systems, Propalms, Oregon Scientific, Roxio, UniBlue, Lavasoft, Sony Creative Software, TuneupUtilities, PineApp, Parallels, Rebit, NCH, Zemana, Zoner, StorageCraft and Large Software.

The Phoenix Distribution group has a global footprint, with strategic partnerships in the USA, Germany, France and Singapore. Phoenix Software is represented in the UK and Europe via a wholly-owned subsidiary, PX Software, and has branches in Zambia and Zimbabwe.

Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately-owned IT company in Africa.

For more information, visit www.phoenixsoftware.co.za.

Editorial contacts

Mia Andric
Phoenix Distribution
(082) 564 0087