US Bank extends mobile strategy

In its latest move to leverage mobile to enable customers to access and manage their finances whenever and wherever they choose, US Bank has released a new mobile banking application designed specifically for iPad users, reports Mobile Commerce Daily.

The US Bank app for iPad comes with all of the mobile banking features found in the bank's smartphone apps. However, the experience has been optimised for the tablet's larger screen and offers a more interactive user experience.

The US Bank app serves consumers' growing interest in tablet banking. According to the 2011 Fiserv Consumer Trends Survey, 45% of current and prospective tablet owners use or would like to use them for banking, says CNBC.

Using the iPad app, US Bank customers can check their account balances and activity, complete account-to-account transfers, view and pay bills, send and receive person-to-person payments and remotely deposit cheques simply by snapping a picture. Customers can download the iPad app from the iTunes app store via a link on the US Bank site.

Yahoo Finance writes that US Bank has been at the forefront of innovation in mobile banking and mobile payments. It was among the first to offer customers a mobile cheque deposit feature in its mobile banking app in March 2011 and was the first in the industry to introduce a credit card iPhone app for select retail partners.

This spring, the company also introduced a pilot of Find US+, an app designed to overlay street view branch and ATM information using the iPhone's camera feature. It also provided readers of the US Bancorp Annual Report and US Bancorp Corporate Citizenship Report access to enhanced content, such as video or additional information, by scanning the photo with their iPhone using the Digimarc app.