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Monster launches own brand of headphones


Johannesburg, 05 Nov 2012

When Monster Cables, known for its advanced sound transmission, joined forces with the team behind Dr Dre Beats, the result was a range of headphones that offered superior sound quality in addition to a worldwide brand phenomenon. However, while the partnership produced a number of iconic lines of sound gear, Monster has elected to no longer produce Beats headphones, rather focusing on its own branded ones.

"Monster has diversified its headphone line-up, offering the technology it brought to the Beats ranges of headphones, with new designs and a specific focus on sound quality," explains Simon Campbell-Young, CEO of Phoenix Distribution, the authorised distributor of both the Dr Dre Beats and Monster product ranges. "Offering quite a few different models, this range provides a complete musical experience tailored to the needs of even the most picky audiophiles."

Monster's headphones offer a combination of excellent sound and solid build quality, as well as good looks and high levels of comfort. Made to reduce background noise, each product in the range is available in a variety of colours, as well as with additional custom skins to tailor the look, in addition to other accessories.

"It used to be that you were judged on what music you listened to - now it's what brand of headphones you choose to listen to it with. Monster moved from cables to headphones in 2008, and with the dissolution of the Beats Electronics partnership this year, is now focusing on its own style and growing this range. The collision of fashion and headphones has left shoppers not only with far more options from atypical names, but with some more difficult choices to make. Monster's pedigree in the music space makes it an easy choice," says Campbell-Young.

"Viewed solely as a way to enjoy music, the Monster headphones provide perfect tuning and superior sound. Factoring in the fashion element - and a few bundled goodies - Monster's headphone range ensures that what your ears are wearing is as good as what you're listening to."

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Phoenix Software

Phoenix Software, a division of the Phoenix Distribution group of businesses, is a focused software publishing and distribution business that is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa. The company has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SME and large-scale enterprise software division. In addition, Phoenix Software is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value-added promotions across the retail and business-to-business landscape.

Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, with a wide range of products boasting a diversity of categories. Services offered include volume licensing on all leading brands, educational discounts, and retail distribution. Phoenix Software manages all services that assist customers with supply, namely inbound and outbound logistics, merchandising, training, marketing, publishing, key account management and market trends.

Phoenix Software's product range includes titles from leading vendors such as AVG, Ability, ArcSoft, Encyclopaedia Britannica, Exspect, Individual Software, ISLight, Kaspersky Lab, Magix, Nero, Navigon, Pinnacle Systems, Propalms, Oregon Scientific, Roxio, UniBlue, Lavasoft, Sony Creative Software, TuneupUtilities, PineApp, Parallels, Rebit, NCH, Zemana, Zoner, StorageCraft and Large Software.

The Phoenix Distribution group has a global footprint, with strategic partnerships in the USA, Germany, France and Singapore. Phoenix Software is represented in the UK and Europe via a wholly-owned subsidiary, PX Software, and has branches in Zambia and Zimbabwe.

Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately-owned IT company in Africa.

For more information, visit www.phoenixsoftware.co.za.

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net