With the backing of EMC, cloud-based file management service, Syncplicity, is pushing into the enterprise mobility space.
At the Momentum 2012 conference in Vienna this week, EMC announced Syncplicity is now integrated with its content management platform Documentum. EMC acquired Syncplicity early this year.
The integration of the service will allow for the automatic sharing of Documentum content between users, across multiple devices.
In line with the growth of BYOD (bring your own device) is the growing trend of BYOS (bring your own services), which further compounds the challenges for traditional IT.
According to a survey of IT decision-makers in the US in May, about 80% of companies do not allow their employees to use cloud-based synchronisation services such as Dropbox and Google Docs due to security concerns.
The survey, conducted by Varonis Systems, also found that about 70% of companies would use such services if they were "as robust as internal tools".
Syncplicity says a key factor that sets its service apart from consumer-focused cloud storage services, is its enterprise-grade security. Users are able to share content both inside and beyond the firewall while still maintaining compliance and adhering to company policies.
Jeetu Patel. EMC's VP and GM for the Information Intelligence Group, says the integration of Syncplicity into the Documentum platform addresses the demand from users for ease of use while still allowing IT to protect the enterprise.
"With consumer-grade tools, you don't get the ability to serve the needs of both IT and the user. We want to make it as easy for users in organisations to share files and content as it is for people to share photos on Facebook," says Patel.
"Technology that fails today doesn't fail because of the technology itself, it fails because its implementation is too complex."
Nuclear bomb
Leonard Chung, co-founder of Syncplicity, says a weakness with existing file sharing and syncing products is that remote wiping by IT would essentially equate to a "nuclear bomb" going off and simply destroying everything.
"With Syncplicity, it can be much more targeted. IT can identify and remove access to corporate files only, leaving the user's other files intact. No one else in the market does that right now," says Chung.
Also announced at Momentum 2012 was the Syncplicity Mobile 2.0 app for iOS. "Another thing competitors don't have is true mobile sync," says Chung. "In our app, everything is synced automatically and push notifications of changes made to shared documents can be sent."
Syncplicity can be downloaded from its Web site by users, or deployed by IT. An Android version of the mobile app will be available in a few weeks.
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