Waving aside Einhorn's assertion that Apple is clinging to a "Depression-era" mentality, Cook said on Tuesday the company's board is in "very active discussions" on how to dole out more of its $137 billion hoard of cash and marketable securities.
Einhorn and his Greenlight Capital are suing Apple as part of a wider effort to get the iPhone maker to share more of its cash pile, one of the largest among technology companies. They are challenging "Proposal 2" in Apple's proxy statement, which would abolish a system for issuing preferred stock at its discretion.
Einhorn wants Apple to issue perpetual preferred shares that pay dividends to existing shareholders, which he argued would be superior to dividends or buybacks.
Cook gave Einhorn credit for a novel idea, but the usually unflappable chief executive turned slightly impatient when discussing the lawsuit. He was also dismissive of Einhorn's media and legal blitz - which included the lawsuit as well as multiple television and media interviews.Einhorn seeks an injunction to block a 27 February shareholders' vote on Proposal 2, in what amounts to the biggest challenge to Apple from an activist investor in years.
"This is a waste of shareholder money and a distraction, and not a seminal issue for Apple. That said, I support Prop 2. I am personally going to vote for it," Cook told a packed hall at Goldman Sachs' annual technology industry conference in San Francisco.
The conflict over Prop 2 "is a silly sideshow," added Cook, who on Tuesday traded in his usual casual jeans attire for slacks and a dark suit jacket, in a nod to Wall Street. Cook said he thought it "bizarre that we would find ourselves being sued for doing something good for shareholders".
Einhorn's clash with Apple centres on a proposed change to its charter that would eliminate the company's ability to issue "blank cheque" preferred stock at its discretion. Apple, which said the change would not preclude future issuance of preferred shares, is recommending shareholders vote in favour at its annual meeting on 27 February.
The lawsuit, filed in the US district court in Manhattan, objects to the bundling of the charter change with two other corporate governance-related proposals in "Proposal 2".
The hedge fund manager, a well-known short-seller and Apple gadget fan, counters that striking the preferred-share mechanism from the charter would make it more difficult to issue such securities down the road.
"If Apple thinks the lawsuit is a waste of resources, it could simply end the matter by complying with existing law and filing a new proxy that unbundled the proposed changes to the charter, so that shareholders can express their views on each matter separately," a Greenlight Capital spokesman said in an e-mailed statement, responding to Cook's comments.
On Tuesday, influential advisory firm Glass Lewis recommended shareholders vote in favour of Proposal 2, joining ISS and the California Public Employees Retirement System - the top US pension fund - in voicing support for the measure.
Apple and Greenlight appear for oral arguments in US district court in Manhattan on 19 February.
Investors, however, were disappointed that Cook - who rarely makes lengthy public-speaking engagements - did not provide a "more substantial" view on returning cash.
Apple's share price has tumbled in recent months from a high of just over $700 last September. They finished 2.5% lower at $467.90 on Tuesday.
"The only thing that would substantially move the stock would be him saying they were returning cash to shareholders or hinting at a new product," said a manager from a mid-size Dallas hedge fund that owns Apple shares.
"There was a small chance of that happening."
Apple stock is a mainstay of many fund managers' portfolios, with research firm eVestment estimating that 75% of US large-cap growth managers had invested more than 5% of their portfolios in Apple as of the end of the third quarter of 2012.
But that also increases the pressure on Apple to give away a bigger portion of its cash hoard, which is rising as the share price declines and its outlook grows murkier.
Last March, Apple announced a quarterly cash dividend and a share buyback that would pay out $45 billion over three years. At the time, it was sitting on $98 billion in cash. It has so far returned $10 billion of that, but investors want more.
Apple's own view is that its cash pile is a strategic cushion, offering it more flexibility if a need ever arises, such as a major acquisition. Cook said the company had pondered more than one large acquisition in the past, but none passed its internal test.
The company could well do one in the future if the technology fits, he said.
"We have the management talent and depth to do it," he said. "We don't feel the pressure to go out and acquire revenue."
Cook, introduced by Goldman Sachs CEO Lloyd Blankfein at the outset, offered other views on topics from screen sizes and the future of the personal computer to Apple's commitment to "great products".
He disputed a popular view that the smartphone market in developed markets may be saturated.
"On a longer-term basis, all phones will be smartphones and there's a lot more people in the world than 1.4 billion, and people love to upgrade their phones very regularly," he said.
The company is also trying to appeal to cost-conscious customers. Apple has moved to make the iPhone more affordable without introducing a specific cheaper phone, by cutting prices of older models.
"We didn't have enough supply of iPhone 4 after we cut the price," he said. "It surprised us, the level of demand for it."
The chief executive, who departed for Washington, DC after the conference to join US first lady Michelle Obama at the president's state of the union address later on Tuesday, otherwise stuck pretty much to his regular script - with a sprinkling of lighter, more personal moments.
He grew animated when praising Apple employees or talking about the company's efforts to improve labour conditions across its sprawling supply chain, and touted the Apple store concept for its uplifting ability.
Cook said that when he is down, he just visits an Apple retail store. "It's like Prozac. It's a feeling like no other."
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