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Report back from the ITWeb Social Media 2013
Social media as necessary as pants in business
Social media is about people
Social platform smack down
Law and order on social media
Recruiting effectively through social media
 

 Click here to view the ITWeb Social Media 2013 gallery

Social media as necessary as pants in business

By Joanne Carew, portals journalist
Johannesburg, 14 Aug 2013

There was a time when your professional life and your personal life were distinctly separate. But the world has changed, and continues to change.

"The rate of change is leaving individuals and businesses breathless," said social business strategist Ryan Hogarth, during the keynote presentation at ITWeb's Social Media Summit this morning.

Click here to read the full story


Social media is about people

By Joanne Carew, portals journalist
Johannesburg, 14 Aug 2013

When talking about social media, a lot of people focus on the technology when they should be focusing on the people.

So said Jamaaludeen Khan, founder and CEO of Procliviti, during his address at ITWeb's Social Media Summit this morning. "Yes, technology is useful, but people should be at the forefront of all things social. The technology is an enabler, but social media really is about people," he said.

Click here to read the full story


Social platform smack down
Jodene Shaer
Zibusiso Mkhwanazi

By Joanne Carew, portals journalist
Johannesburg, 14 Aug 2013

YouTube, Google+, Twitter, LinkedIn, Facebook and Mxit entered the ring for a social media platform smack down at ITWeb's Social Media Summit today.

The five people who strapped on the proverbial boxing gloves to champion the different platforms mentioned user figures, ad spend, business use cases and user engagement. How organisations can use these social networks to boost business value was a focus for all speakers.

Click here to read the full story


Law and order on social media

By Cathleen OGrady
Johannesburg, 15 Aug 2013

Don't be stupid.

This was the final word on the complexities of social media and legalities from Nozipho Mngomezulu, partner at Webber Wentzel, speaking at the ITWeb Social Media Summit, in Bryanston, yesterday.

Of course, the legality of social media is not that simple, said Mngomezulu, and many questions are best answered with a tentative ‘sometimes', but at the end of the day, it comes down to not publishing something on social media if you are not sure about the legality of it.

Click here to read the full story


Recruiting effectively through social media

By Cathleen OGrady
Johannesburg, 15 Aug 2013

Social media opens up possibilities for both mass and targeted recruitment, according to Mark Gray, CEO of Graylink.

"With push tactics, you're placing your job in front of many candidates, for example, a job board. Most of them will be inappropriate for the position you're recruiting for.

Click here to read the full story


 

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In the news
Social imperative for businessSocial business is a 'must-have'
2 Sep 2013 -  "Businesses need to be always on, always available, always different and always changing. Being connected is as important as having electricity. If you are not connected, you are going to be left out."
Social media ROI measurement an imprecise science
31 Jul 2013 -  Return on investment is measured differently according to each campaign and its desired outcomes, says Second Floor Consulting.
Social media marketing: more than numbersSocial media marketing: more than numbers
31 Jul 2013 -  Effective social media marketing requires a deep understanding of how the target community is put together, and how ideas spread, says Walter Pike.
Facebook in SA: stats and tips
29 Jul 2013 -  There are hundreds of bits of advice out there on how businesses and brands should use Facebook. However, hardly any of it is relevant in the South African context.
Choose your social media manager wiselyChoose your social media manager wisely
26 Jul 2013 -  Social media is fun, and that's a problem for businesses. Effective social media managers are able to extract purposeful content from a sea of distractions, says Jamaaludeen Khan, CEO of Procliviti.
ITWeb makes business sense of social media
26 Jul 2013 -  Social media is becoming an imperative for businesses. Whether catering to consumers, or operating in the B2B space, organisations are expected to be available on social channels and sharing thought leadership.
ITWeb hosts second annual Social Media Summit
5 Jul 2013 -  As the boundaries between our work and personal lives blur, social media is becoming an imperative for businesses. Whether catering to consumers, or operating in the B2B space, organisations are expected to be available on social channels and sharing thought leadership.
Social imperative for businessSocial imperative for business
4 Jul 2013 -  Every business must go social. This is according to Ryan Hogarth, who will deliver a keynote, themed “The Social Business Imperative”, at ITWeb’s Social Media Summit, in August.


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