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AWCape supplies Sage CRM with e-marketing to Wesgro


Johannesburg, 06 Jun 2013

After successfully implementing Sage 300 ERP (Accpac) with Procurement eWorkflow for Wesgro, AWCape was again contracted to supply a full e-marketing solution to Wesgro. "Following the successful implementation of Sage 300 ERP with Procurement eWorkflow at Wesgro, Sage CRM with full e-marketing functionality was the next step to support the exceptional growth experienced by Wesgro," says Ian Blackie, Chief Financial Officer of Wesgro. He further commented: "AWCape's resource and skill levels to deliver on time and within budget, together with their high levels of support, gave us the confidence to embark on this major CRM and e-marketing project."

Located in Cape Town, Wesgro serves as the official destination marketing, investment and trade promotion agency for the Western Cape. Wesgro effectively keeps a firm finger on the pulse of business and tourism in the Cape region, being the first point of contact for foreign buyers, local exporters and investors who wish to take advantage of the unlimited business potential in the region.

One of the critical success factors on the brief was a need to fully capitalise on the marketing opportunities that arise and to successfully manage these opportunities to ensure efficient business growth in the Western Cape. "Successful retention of business opportunities and follow-through to ensure 100% completion was high on our agenda, as previous attempts to install CRM systems were not successful," said Blackie.

AWCape embarked on the project to install Sage CRM with opportunity workflow for seven divisions in Wesgro. Sage CRM will also be integrated with Wesgro's Web site, and Sage's Swiftpage will be utilised to launch and manage marketing campaigns. "Full integration of the CRM system to the ERP system was a key requirement, and this is one area where Sage CRM and Sage ERP works extremely well together," commented Henri Hattingh, CEO of AWCape.

Wesgro decided on AWCape as its vendor of choice due to its successful track-record with Wesgro and the company's ability to deliver solutions that will support Wesgro's changing and challenging business processes. "Our ability to effectively project-manage major implementations through our formal structures of services management, supported by a customer support system hosted on SharePoint, provides our customers with peace of mind," says Hattingh.

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AWCape

AWCape is a professional services group that partners with customers to run their enterprises efficiently and effectively through the deployment of Sage 300 ERP, Sage ERP X3 and Sage CRM, and supply of hosted managed servers. AWCape's head office is based in Cape Town and it has a number of blue-chip companies on its impressive list of customers. AWCape's drive to deliver outstanding services has resulted in a growing footprint into Africa.

www.awcape.co.za

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