Deloitte strategy of focusing on long term value relationships with customers pays off
In its annual Market Share Analysis: Consulting Services, Worldwide 2012 report, released at the beginning of June 2013, research firm Gartner ranked professional services firm Deloitte number one on both revenue and market share.
This is the third consecutive year in which Deloitte has received top honours.
Thiru Pillay, Head of Consulting at Deloitte for Africa, says the ranking is affirmation of the firm’s global strategy since its decision, in 2003, to consolidate and grow its consulting and advisory businesses alongside audit. “After the Andersen crisis, all of our competitors sold off their consulting capabilities. They are all rebuilding their advisory businesses, recognising the needs of clients who want to engage with firms that are able to meaningfully engage on their most complex challenges.”The source of differentiation for Deloitte lies in its ability to seamlessly deliver a range of integrated services – from strategy to execution – with consistency, globally. The brand and culture has enabled the professional services firm to grow world-class capabilities and market-leading businesses that are ahead of pure-play strategy or technology firms.
Underlying these are clients who are at the heart of the business. Strong industry teams are able to understand their clients' most complex issues, and bring the firm together to develop and implement solutions. The acquisition of Monitor has helped to position Deloitte as having the number-one strategy capability in Africa. Further, the company’s Human Capital business is a market leader and has one of the strongest SAP practices on the continent.
“Clearly, the market has seen the value of our proposition,” said Pillay.
Gartner confirms that all three pillars of the global Deloitte Consulting business – strategy and operations, human capital, and technology – have experienced double-digit growth in the past 12 months.
Pillay says the Deloitte integrated value proposition holds particular significance for the African market. “The market’s rapid evolution is creating interest among our global clients, which include some 80% of the Fortune 500 in most industries. Deloitte has the solutions and capabilities to support market entry, innovation and operational excellence as organisations grow their African footprints.”
Deloitte has a presence in 34 countries in Africa and is, therefore, very fortunate to already have very well-established practices across the African continent. Most of them are the leading firms in their markets. The recent legal integration of the English-speaking firms will move Deloitte into a completely different league, further cementing its market-leading position in Africa. Deloitte in Africa is represented by over 350 partners, over 6 000 professional staff and has revenues in excess of $664 million.
The Deloitte African strategy includes supporting the development of African economies through collaborating with its global clients who are investing in Africa, as well as the leading in-country organisations. “We believe our investment and capability will make a difference to growth and business confidence,” concludes Pillay.
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