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NetApp partner programme evolves

The programme has been modified to drive agility and profitability for partners.

NetApp has reworked its partner programme.

According to the company, partners have to adapt their business models and diversify their capabilities to meet customers' complex IT challenges, while ensuring continued business strength.

"We want to enable partners to go to market in the way they want to, and to be able to choose products and services that address the changing business needs that their customers have," says Peter Howard, VP of global channel sales at NetApp.

"The partner programme is shaped to support partners to evolve capabilities, to make doing business with NetApp easier, and to help expand the reach of a partner's business," says the brand.

"To help partners capitalise on new opportunities and better serve customers' needs, the company has streamlined processes; introduced one programme that supports how partners want to evolve their business; and one contract for resellers, regional service providers, regional systems integrators and vertical solution integrators with access to the same incentives and support for current and future capabilities."

According to the network storage solutions business, the shift to a one-programme model allows partners to add or adapt capabilities without being confined to a specific programme's requirements.

"The new programme structure overcomes the previous business model definition with its silo approach and encourages partners to follow the right path for business growth, without barriers or boundaries, and at the right point in time. Now, a value-added reseller can also be a service provider, and a service provider can also be a systems integrator, without changing contracts," continues NetApp.

In addition to the updated partner programme, NetApp now offers one contract for resellers, regional service providers/systems integrators and vertical solution integrators. Partners can choose to remain in their current contracts or switch any time to benefit from NetApp's support to acquire new capabilities, including cloud, services and support, specialisations for FlexPod, SAP and VDI, and clustered Data OnTap.

"This is not a new programme, but the evolution of the same programme we have been recognised for," concludes Howard.


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