Vodacom unveiled its 2013 summer campaign: "Give a Gift, Give a Happy", on Saturday, during the derby match between Kaizer Chiefs and Orlando Pirates, at FNB Stadium.
The mobile operator says with the festive season fast approaching, it has come up with a novel way to keep the tradition of gifting afloat. For the cost of an SMS, customers can send gifts of airtime, data, SMS bundles or discount vouchers to their friends and loved ones, says Vodacom in a statement.
"Gifting is all about emotion, so where better to launch our summer campaign than at the Soweto Derby, among thousands of people cheering their team on. We all love that smile when someone receives our gift and with Vodacom it only costs 50 cents to send happiness. With a bit of luck, the wave of happiness that starts in the stadium today will spread countrywide, making this year's festive season the best ever," said Phil Patel, chief officer: Consumer Business Unit at Vodacom.
Vodacom subscribers can send and receive as many Vodacom Happy gifts as they please; the SMS only costs 50c. All a customer needs to do is to send a text to 1234 with the cellphone number of the person they want to send a gift to. Vodacom will then send the nominated number one of the following gifts: 60 minutes talk time, or from 100MB data, or 500 SMSes, or other exciting gifts.
The recipients will receive a text from Vodacom containing a redemption code, and to redeem the gift, they need to send the code to 1234 at a cost of 50 cents.
Vodacom Happy gifts cannot be selected individually - once the recipient is chosen, Vodacom will send them the surprise gift.
These gifts can also be sent to customers who are on networks other than Vodacom. To redeem these gifts, subscribers from other networks would need to switch to Vodacom.
"Summer is on its way, and with Vodacom, it's now simple to spread the happiness," Patel added.
The Vodacom Give a Gift, Give iHappy campaign runs from 26 October until 7 January.
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