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Report back from the ITWeb Social Media 2014
HR and information security: Control sharing of sensitive company data Do hashtags have potential for longevity?
Groom your employees as thought leaders for your employer brand Social media can inform business decisions
How to hire a tweeting fundi Measuring return on investment
Oreo's tactics 'exemplary' Privacy does not extend online
Understanding the risks The value lies in relationships
The threat to organisations    


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HR and information security: Control sharing of sensitive company data
By Frew Murdoch
30 Jun 2014


People live without a care in the world on social media, said Richard Broeke – national sales manager at Securicom – at the ITWeb Social Media Summit held at The Campus Forum on 25 June. People will post outrageous comments and pictures on platforms such as Facebook when, offline, they are far more conservative. This is why if you ask any IT professional their view on social media use in businesses they will usually have a negative response. Companies need to take control over what the workforce is sharing to perform damage control and stop the leak of intellectual property and confidential company information.

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Groom your employees as thought leaders for your employer brand
By Frew Murdoch
30 Jun 2014


With more and more companies boasting impressive results from social media marketing campaigns globally, SA businesses are definitely feeling the pressure to become socially savvy. However, corporates still distrust social media – perceiving it as a barrier to employee productivity and a waste of money. This prejudice has led to a huge missed opportunity to maximise the employer brand and engagement. Promoting your employer brand doesn't need to be time consuming or expensive at all. HR leaders and management need to start looking internally and start tapping into their human resources to groom employee thought leaders and brand ambassadors.

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How to hire a tweeting fundi
By Nicola Mawson, ITWeb deputy news editor.
Johannesburg, 26 Jun 2014


Hiring someone to engage with customers on social media platforms is no easy task, as the right person needs a lot of skill and talent.

Addressing delegates at the ITWeb Social Media Summit 2014 yesterday, Amanda Sevasti, head of social media at NATIVE VML, said social media practitioners do a variety of jobs, including copy writing, public relations, strategy, media planning and customer care, as well as being brand ambassadors.

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Oreo's tactics 'exemplary'
By Tyson Ngubeni
Johannesburg, 26 Jun 2014


South African brands should adopt a more tactical approach to the way they engage, according to MJ Khan, head of social media at digital marketing agency Quirk, who was speaking at the ITWeb Social Media Summit 2014 in Bryanston yesterday.

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Understanding the risks
By Regina Pazvakavambwa, ITWeb portals journalist.
Johannesburg, 26 Jun 2014


In today's world, companies don't have a choice but to have a presence on social media; therefore it is important to be aware of the legal risks and safeguard against them.
So said Nozipho Mngomezulu, a partner at Webber Wentzel law firm, during her presentation at the ITWeb Social Media Summit 2014 in Bryanston yesterday.

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The threat to organisations
By Regina Pazvakavambwa, ITWeb portals journalist.
Johannesburg, 26 Jun 2014


Social media opens up companies and individuals to serious security problems, but it should be accepted that the use of social media platforms is not going to go away.
So said Richard Broeke, national sales manager for Securicom presenting at the ITWeb Social Media Summit 2014 in Bryanston yesterday.

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Do hashtags have potential for longevity?
By Lwavela Jongilanga, Intern
Johannesburg, 26 Jun 2014


The power of hashtags is that they are popular, are often used in TV shows and have become part of a language that is spoken in social media communities. That's an observation made by Jodene Shaer, #Lifeology co-owner and social media publicist, who spoke at the ITWeb Social Media Summit 2014 in Bryanston, yesterday.

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Social media can inform business decisions
By Nicola Mawson, ITWeb deputy news editor.
Johannesburg, 25 Jun 2014


Intelligence gleaned from what people say in social media can help companies develop their business strategies, and resolve problems before they spiral out of hand.
Mariska du Preez, product manager at BrandsEye, says the world is on the cusp of an analytical revolution, and data will be the core of a business' operations in the future, if this is not already the case. She says most conversations happening online are by consumers, and these generally happen on social media.

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Measuring return on investment
By Lebo Mashiloane
Johannesburg, 25 Jun 2014


To measure the social media return on investment (ROI), goals of what needs to be achieved at the end of the campaign should be made clear in the beginning. So says Tom Manners, MD of Clockwork Media.

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Privacy does not extend online
By Nicola Mawson, ITWeb deputy news editor.
Johannesburg, 25 Jun 2014


Consumers who post private information online and on social media networks cannot expect to be protected when the Protection of Personal Information (POPI) Act comes into effect.
This is according to Lucy Phillips, director of Consilium Legal Services, addressing delegates at the ITWeb Social Media Summit 2014, in Bryanston, today. According to the Act, personal information is anything that identifies a person, and includes aspects such as identity numbers, race, religion and names, she notes.

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The value lies in relationships
By Lebo Mashiloane
Johannesburg, 25 Jun 2014


The real business value of social media strategies lies in building meaningful relationships with the customers. This is a view expressed by Mike Saunders, CEO of DigiLab.
Speaking to delegates at the ITWeb Social Media Summit 2014 in Bryantson, Johannesburg, this morning, Saunders noted that businesses have to find innovative ways of leveraging off the data made available to them through various social media platforms.

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IN THE NEWS
A social success story
Johannesburg, 13 Jun 2014
Quick reactions, close collaboration between internal departments, and a well-defined social media reporting structure and framework are all important elements in social media.
Content management boosts social media
Johannesburg, 9 Jun 2014
South African brands have settled into the reality that social media is a critical part of the communications mix and, as such, are placing greater emphasis on creating and managing content.
Making social media campaigns a success
Johannesburg, 6 Jun 2014
Hard work, focus and creativity are the key success factors behind social media campaigns, says Gerhard Lampen, head of Sanlam iTrade.
Is social media a waste of time?
Johannesburg, 27 May 2014
If you're not selling a product, chances are you're sick of hearing about this social media thing. It's alright for keeping in touch with family, or if you're marketing a product, but otherwise it's just a bunch of hype, isn't it?
Getting a return from social media
Johannesburg, 8 May 2014
Almost every company actively engaged in reaching out to consumers, partners and suppliers via social media channels has seen an increase in brand exposure, traffic and marketplace insights, with many also experiencing an increase in sales.
Determining social media success in business
Johannesburg, 22 Apr 2014
Key insight and strategy development is the most important step in determining success or failure in social media implementations.
Social media: it's your problem
Johannesburg, 2 Apr 2014
In 2012, Gartner identified "social" as one of the four "converging forces" that will empower individuals and revolutionise business and technology over the next few years.
Boosting business via social media
Johannesburg, 27 Mar 2014
In today's connected world, it's increasingly imperative for all organisations to be actively aware of social media, even if they have no wish to participate in it themselves, says Tallulah Habib, social media strategist at ITWeb.
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IN THE NEWS

Social media demands rapid response
Johannesburg, 20 Jun 2014
Brands entering the social media market put themselves at immediate risk of reputational damage if they do not have the capacity to respond quickly to their subscribers, fans and followers.

ENDORSER

IAB South Africa

The IAB South Africa (formerly known as DMMA) is not a regulatory body, but a member-driven voluntary association seeking to grow the digital industry. The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.
Visit: www.iabsa.net


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