Oracle has outlined a sustainability-focused conference programme that it says aims to assist customers and partners attending its OpenWorld 2008 conference to adopt better green business practices.
The company says the programme will also cover compliance and sustainability issues, and showcase best business practices that help organisations to minimise the impact they have on the environment.
"We created the Green Programme as an interactive, educational forum where our customers and partners can take part in the evolving discussion on what it means to be a green business and make decisions that best benefit their needs," says Tania Weidick, VP of corporate marketing at Oracle.
"Whether our customers' green efforts are driven by a desire to protect the environment, reduce costs, produce eco-friendly goods, or comply with government regulation, the end result is how we can all make a positive impact on our world," she adds.
Oracle says the programme includes a "Green Room" - four days with 19 sessions that will focus on the effect that sustainability has on business. Topics will cover the environment and the economy, trends for the green enterprise, trends for green IT and eco-best practices, and a session with Jeff Henley, Oracle's chairman, on the company's own green initiatives.
Dubbed "Green Marketplace", the programme will also feature exhibits, highlighting solutions in sustainability and the role technology can play in helping organisations go green.
Oracle will also host the "Empowering the Green Enterprise" awards for the first time. The company says the awards aim to recognise customers and partners who use its products to better their business efficiencies, lower their costs and measure their sustainability efforts through green initiatives and business practices.
Taking green a step further, the conference is reducing its environmental footprint by working with exhibitors, partners, attendees and the City of San Francisco, says the company.
Oracle says the event incorporates and expands upon the company's green business practices and the principles of reduce, reuse and recycle to host an event with the lowest possible environmental impact.
It has reduced its use of printed materials through the use of virtual collateral racks, mobile messaging for survey collection and information kiosks that help delegates find their way around the conference. It also focused on recyclable, environmentally-responsible signage products, and biodegradable name badges and holders.
Share