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HP offers new Web solutions for creative print projects, small business marketing; introduces wireless printers

Company commits to full wireless HP Photosmart printer lineup by 2010


Johannesburg, 14 Oct 2008

HP introduced offerings aimed at capturing a greater share of the combined $200 billion consumer personal publishing and small business marketing collateral markets at its annual Imaging and Printing Group conference held in San Diego last week.(1)

The HP Creative Studio(2), an online portal for creative projects, provides easy access to online tools from HP as well as nearly 30 partners. MarketSplash by HP offers affordable marketing services to small business customers.

HP also introduced new wireless printers and committed to expand the entire HP Photosmart printer lineup with wireless capabilities by 2010. Notebook PC sales have increased by 50% each year since 2006,(3) presenting a large opportunity for HP to attach wireless printers at the point of sale.

“We're unleashing creative content and offering new ways for customers to tell and publish their stories,” said Vyomesh Joshi, executive vice-president, Imaging and Printing Group, HP. “Ultimately, HP will be there to print what the customer wants, where they want it and how they want it, whether its wirelessly at home, online, in the office or at retail.”

Gateway to creative projects

The HP Creative Studio is a comprehensive online resource that provides consumers and small businesses with a single entry point to HP's Web services - such as Snapfish by HP, Logoworks by HP and the HP Activity Center - and creative projects from popular brands such as Martha Stewart Living Omnimedia, Disney and DreamWorks.

With the click of a mouse, users can explore the studio, create projects and print customised, professional-looking materials - from invitations to business cards - easily and economically.

Small businesses can access the wide range of affordable, easy-to-use, do-it-yourself products, along with custom services and special offers to help market and grow their businesses. Everything from small business marketing material templates and custom logo designs, to e-mail marketing solutions and press release distribution are easily searchable and available.

Affordable small business marketing services

In November, the HP Creative Studio for business will expand to include a new set of small business marketing services with MarketSplash by HP, a one-stop, Web-based shop that provides premium do-it-yourself online templates and award-winning custom design with some of the industry's lowest pricing and fastest delivery times for design and fulfillment.

MarketSplash lets small businesses access a range of marketing products and services - from business stationery, brochures, logos and Web site design to one-on-one brand design consultation services - and take advantage of the convenience of choosing to complete and print their projects from their own printers, through a print service provider (for delivery via mail) or, eventually, print to a local retailer (for pick up in person).

In addition to offering small business marketing services directly to customers through MarketSplash.com, HP will license the MarketSplash platform and application to print service providers and retailers for co-branding, allowing them to offer these print services directly to their customers.

Freedom and flexibility with new HP printers

HP's new lineup of wireless printers includes three models that allow customers to print with ease from anywhere in the home.(4) The HP Photosmart C4580 All-in-One Series, the HP Photosmart C5380 All-in-One Series and the HP Photosmart C6380 All-in-One Series offer built-in wireless capabilities(3) and are available for EUR129, EUR149 and EUR199, respectively.(5)

HP also offers high-capacity HP 564XL cartridges, which provide three times more black printed pages and two-and-a-half times more colour printed pages than standard Original HP ink cartridges.(6) The HP 564 Photo Value Pack offers customers increased savings with 150 sheets of 4x6-inch improved HP Advanced Photo Paper and four HP 564 dye ink cartridges filled with HP Vivera inks.

More information about HP's new Web solutions and wireless printers, including videos and images, is available in an online press kit at http://www.hp.com/go/2008ipgconference.

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HP, the world's largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on 26 August, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

Note to editors: More news from HP, including links to RSS feeds, is available at http://www.hp.com/hpinfo/newsroom/.

(1) Includes consumer analogue and digital photo printing at home and retail locations, and small business printing of marketing collateral at the office or through commercial printers and Quick Printers.

(2) The HP Creative Studio is currently available in the UK. It will be made available in markets across the EMEA region in 2009.

(3) Source: MAP, PSG Market Model, Final 1H07, Forrester 2007.

(4) Wireless performance is dependent upon physical environment and distance from access point.

(5) Estimated EMEA street prices. Actual prices may vary.

(6) Compared with HP 564 Black/Colour Ink Cartridges. High-capacity cartridges not included; please purchase separately.

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