Johannesburg, 12 Aug 2004
How do you get your Web site noticed among the clutter of existing sites? What elements should be contained in a good Web site? How do you structure your Web site for maximum impact? How does search engine optimisation work? Most importantly, as a small business owner, how do you make sense of e-marketing?
These are just some of the questions that will be addressed at an e-marketing workshop to be hosted by MWEB Business and e-marketing company Quirk Business Solutions. The workshop will take place on Tuesday, 24 August at the Breakwater Lodge in Cape Town. MWEB Business sales manager Allan Holcombe, Quirk`s e-marketing strategist Japie Swanepoel and head of search engine marketing, Catherine Parker, will host the workshop.
"More small to medium businesses are reaching new markets by using the Internet to drive sales. The opportunities for any business with a dynamic online presence are endless," says Gary Hart, manager: marketing and products at MWEB Business. "Small businesses therefore need to be aware of how the different e-marketing tools and tactics available to them can be applied to achieve success."
The workshop will provide small to medium business owners with valuable, real-life examples of how to maximise online marketing spend.
"Small to medium enterprises need to be aware of how to best apply e-marketing strategies to identify new markets, redefine existing markets and apply the correct strategies to ensure that their market share is increased and sustained," says Rob Stokes, founder and CEO of Quirk Business Solutions.
To avoid disappointment, delegates must book on or before Wednesday, 18 August. For more information or to register, visit http://quirk.co.za/workshops.
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