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Incredible Connection objects to ads

By Warwick Ashford, ITWeb London correspondent
Johannesburg, 12 Aug 2004
Incredible Connection has objected to advertisements in the Beeld newspaper with the wording: "Nie jou Incredible Corruption nie, maar wel jou Notebook Connection."

The IT retailer has lodged a complaint, prompting the newspaper to call for the withdrawal of all advertisements placed by Notebook Connection, trading as The Notebook Company.

Christopher Riley, CEO of The Notebook Company, says the letter of complaint from David Miller, Connection Group Holdings group executive, described the advert as "wholly unacceptable".

"I can`t understand why Incredible Connection presumes the wording refers to their company," says Riley.

Miller was unwilling to comment, saying his company has lodged a complaint with the Advertising Standards Authority and the matter was being handled through official channels.

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