Think differently about how to get consumers' attention, Xerox survey says
[Johannesburg, 24 January 2012] -
How will shoppers find the best prices or the most unique gifts? Companies that demonstrate an understanding of customers' preferences are likely to pique more interest. According to a recent survey conducted among more than 1 001 US adults for Xerox Corporation, by Harris Interactive, there is an opportunity for marketers to conquer information overload by personalising the messages they send.* More than four in 10 respondents (41%) said they find information and offers related to their specific interests valuable in promotions they receive.
* Forty-five percent of women are more likely to read, save and use communications that are personalised with their name and/or interests – such as referencing past purchases or products researched online.“Studies show that consumers remember just four of the 3 000 messages they are exposed to every day,” says Edward Bothma, divisional manager of SilverLine LAB at Bytes Document Solutions, distributor of Xerox to 26 countries, and part of Bytes Technology Group, wholly owned by JSE-listed Altron.
[Full Story.]
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