Mobile shopping app set to shake up retail sector
[Johannesburg, 18 August 2011] -
A new mobile shopping app from leading point of sale (POS) solution provider DigiPoS “will do for retail what the ATM did for banking”, says SA General Manager Dione Le Roux.Le Roux says the MobileShopper app, recently launched to consumers in the UK and now available for demo in South Africa, is a radical departure from the current approach.“At the moment, retailers are mostly limiting their mobile presence to an optimised version of their Web site,” he says. “But if the customer is in store and the garment they want is out of stock in their size, your marketing is only going to frustrate them. What's really useful is to let the customer use their mobile to check the stock levels in your other stores, then phone to reserve the item.”
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