Social networking goes mainstream in South Africa
[Cape Town, 28 January 2010] -
On average, adult social networkers in South Africa are in their thirties, employed full-time, and describe themselves as sociable and outgoing. This is according to findings in new research commissioned by MWEB, South Africa's leading Internet service provider.The Friendship 2.0 survey was conducted towards the end of 2009 among local Web users aged 16 years and older, busting the myth that social networking is only done by youngsters. It demonstrates how social networking has gone mainstream.Facebook remains the dominant social networking platform with a massive 82% using the service. Behind Facebook comes YouTube (32%), then MXit (29%) and Twitter 28%. The majority of people are using these services to communicate real life activities such as sharing personal news, gossiping and making arrangements to meet socially.
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