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Ocular Technologies becomes local agent for top social media monitoring platform, Radian6


Johannesburg, 15 Feb 2013

Ocular Technologies' new agency deal with social media monitoring tool, Radian6, allows the contact centre solutions provider to offer superior social media monitoring to its customers.

According to Ocular Technologies CEO, Pommie Lutchman, Radian6 helps brands know what is being said about them, and by whom, in the vast social media world.

"Considering the fact that consumers are more empowered, connected and vocal than ever before, it makes perfect sense that they use social media to express opinions and sentiment with unprecedented speed and reach. With Radian6, brands are assured that they don't miss a single post or tweet," he says.

Radian6 covers over half a billion sources each day, including the broadest available coverage of:

* Blogs;
* Mainstream online news;
* Video and photo sharing sites;
* Micromedia, including the full Twitter firehose;
* Forums and discussion boards;
* Blog comments; and
* Public Facebook discussion forums.

Radian6 uses a combination of rich site summary (RSS) and other data feeds in addition to proprietary crawlers in order to index the entire social Web. If data is available publicly, the software will capture it. That also means that data the community trusts to stay behind a wall, will. The monitoring tool does not crawl or capture sites like private portions of Facebook, private communities, or anything like that. However, it captures over eight million on-topic posts and comments each day, filters out the spam and irrelevant data, and delivers results to the customer in near real-time.

"By signing up as a local Radian6 agency, Ocular is now able to provide social media monitoring for our customers that can be integrated with contact centre solutions, including Aspect's Unified IP," Lutchman explains. "This allows users to determine the sentiment of postings, identify sources and allow agents to see all the relevant details."

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Ocular Technologies

Ocular Technologies was established as a specialist contact centre solutions and services provider in South Africa in 2003, when professional consulting and implementation teams were assembled in order to support clients' service delivery programmes. Since then, the company has made its mark at the forefront of the industry, as a preferred partner for large-scale corporates, SMEs and government affiliates alike. With a reputation of being an innovator in the contact centre industry, its portfolio has now expanded to include emerging technologies that centre on enhancing the customer experience. Ocular Technologies is 100% black-owned and complies with the South African broad-based black economic empowerment (BBBEE) guidelines as a Level 1 Contributor, with a procurement recognition level of 168.75%.

For more information, please visit www.ocular.co.za.

Editorial contacts

Debbie Sielemann
icomm
(084) 414 4633
debbie@pr.co.za
Ebrahim Dinat
Ocular Technologies
(011) 706 4705
sales@ocular.co.za