Shelley Cooper, Business Development Manager for Oracle South Africa, says business intelligence (BI) is top of mind among MDs and CEOs that are running successful companies today.

More and more organisations are looking to business analytics to increase their revenue and profitability, lower operational costs, interact more effectively with their customers and, most importantly, reduce overall business risk.

In fact, enterprise BI today provides greater insight to users into all levels of their corporations than ever before, ranging from executive management, right through to `line of business` managers and staff.