A recent study conducted by IBM¹ on more than 3 000 CIOs globally found that four out of five CIOs see business intelligence (BI) and analytics as top priorities for their organisations.

While certainly a strong ratio globally, BI and advanced analytics expert PBT stresses the importance of advanced analytics being a top-of-mind priority for all South African forward-thinking CIOs across industries.

Says Corine van Erkom Schurink, analytics team lead at PBT: “Unfortunately, advanced analytics has not had the impact it should in the local market due to various reasons, the most pertinent being that it is not understood and therefore not implemented correctly. Yet, according to the IDC`s² annual Top Ten Predications for the Middle East, Turkey and Africa, technologies including analytics will shape the technology strategies of organisations operating in these regions, and will subsequently provide a new platform of growth for the overall IT field. This is something PBT is very cognisant of.”