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RECTRON – Leadership through Growth and
Experience
Rectron
(PTY) Ltd, founded in 1995 by Mark Lu with a staff
complement of 4, has in a very short period of
time grown to be the leading computer components
distributor in Southern Africa. Now firmly
established as an international company our staff
complement has risen to 250 worldwide with 5
branches in South Africa, 2 in Australia and 1 in
the United Kingdom.
The company's revenue has grown from R75 million
in 1995 to R1.2 billion in 2004 and today Rectron
holds a dominant and overwhelming position in the
South African market. Operating profits have grown
from R3 million to R46 million in the same period.
Rectron's core business is the importation and
distribution of computer components to computer
dealers, resellers and systems integrators.
Rectron was established in 1995 distributing CPUs
and memory modules and has steadily grown it's
product range to one of the most comprehensive
available becoming a ‘one stop shop' for the IT
industry in South Africa.
One of the reasons of Rectron's explosive growth
is the healthy relationship we maintain with our
suppliers which provides us with an intimate
knowledge and understanding of the computer
components market both locally and
internationally.
Rectron strategic partners include Gigabyte,
Intel, Microsoft, Toshiba, AOpen, HP, Leadtek,
Maxtor,
Kingston,
CNet, Transcend, Logitech, PowerCom. Rectron's
appointment by some of the world's leading brands
in recent years is an endorsement of Rectron's
importance and influence in this market and also a
reflection of Rectron's success.
This strong partnership helps Rectron provide it's
customers with the right products at the right
price at the right time which gives them the edge
they require in this most competitive of
environments. This has resulted in Rectron's
exponential growth over the last 7 years and
firmly placed Rectron as the leading computer
component solutions provider in
Southern Africa
.
Recognizing the huge growth and potential in
mobile computing, servers, appliances and digital
imaging Rectron's business has evolved recently
into 4 focused divisions being the PC and
components division, the mobile and handheld
division, the peripheral division and the server
and networking division. Each of these divisions
caters for the specific requirements of Rectron's
customers and also reflects the changes that have
taken place recently in IT.
Rectron's success is attributed to a number of
factors. Among these are a clear business vision,
accurate marketing forecasts, responsible
management, mature and effective financial
controls, logistical expertise, excellent
technical capabilities and superior product and
service levels.
Rectron's mission is to be the source by choice of
clients whereby we promote a challenging workplace
that stimulates and develops our staff who work as
a team with respect and trust for each other.
These traits have been recognized and rewarded.
Our management style is open and direct and job
performance is supervised fairly and firmly.
Rectron has built it's customer base on the
foundations of listening and responding to our
customers and suppliers, clearly communicating
both intentions and expectations making it easy to
work with us. The latest innovative and
competitive products give an edge to our customers
in this industry which is one of the most
competitive environments.
Our passion for this industry is felt by all who
arrive, a vibrant energy and life which has
brought resounding success year on year and has
clearly made us the current leader in our field.
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