Samsung Business introduces market positioning, supporting team for 2012 and beyond
[Johannesburg, 2 March 2012] -
Samsung Electronics South Africa demonstrated strong market positioning in 2011, and on the back of what is expected to be a strong year for the brand locally, today Samsung announced its official IT Solutions and Samsung Business teams, which will head up and drive both the retail and commercial markets into 2012 and beyond – an overall team that is highly skilled, professional and understands the markets in which it operates.Says Thierry Boulanger, Business Leader for IT Solutions and Samsung Business at Samsung Electronics South Africa: “There is no doubt that the Samsung Business and IT Solutions brands are growing substantially – given our business solutions market offering, and of course, our leading market positioning within the retail sector – and it is for this reason that we need to rejuvenate the team and bringing fresh ideas on board, and realign our workforce to ensure that we are fostering a culture of skilled professionals who understand the business and retail markets and how to maximise hereon.“The retail sector is still a key priority for us, and as a result, we will continue to grow and sustain our momentum in this space, with continued efforts in marketing, retail relations and consumer understanding,” continues Boulanger.
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