In an age of near ubiquitous communication platforms, big data and advanced analytic capabilities, sentiment analysis of social media holds huge potential for both private business and the public service. But, while business is increasingly using the tools on hand, locally, the public service lags behind, says Kroshlen Moodley, head of Public Sector for SAS.
Yes, a few prominent ministers have become local social media stars, but beyond the entertainment and informational value of these individual accounts, social media is a rich source of data generated by government's ‘customers', the South African public, which could be better utilised. Incorporating these feeds into a data strategy could transform service provision.
The connectivity issues that may have held us back to a certain degree in the past have largely been resolved. We have excellent broadband in the country now, and the penetration of cellphones (and increasingly, smartphones) is extremely high. But, our public institutions haven't mined that potential yet.[Full Story.]
Tech Forum / I T in Government
Power of sentiment analysis for public service
Last updated: 5 August 2016