The Mobile E-mail Revolution: Are you ready for it?
[Johannesburg, 18 May 2012] -
Alison Treadaway, managing director at Striata, a global leader in paperless communication, identifies seven ways to ensure your e-mails get read on mobile devices.“It is evident that the mobile e-mail revolution is upon us, as the percentage of people reading e-mail on mobile devices is on the increase,” says Treadaway. A recent survey by Return Path confirms that a significant portion of e-mail users are managing their e-mail on a mobile device (see graph below).Treadaway goes on to say that, in South Africa, the Mobile E-mail Revolution is set to advance rapidly, as there are almost six times as many mobile phone users than Internet users. By 2014, it's expected that SA will have 80% penetration of smartphones compared to less than 50% in the US.
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