Converting mobile devices to powerful marketing tools
[Johannesburg, 17 April 2012] -
Corporate e-mail signatures are increasingly used as powerful, low-cost, high-return marketing tools by corporates, incorporating not just the sender's name, title and contact details, but also images, links, advertising messages, brand campaigns and more.However, growing use of smartphones and tablets for e-mail correspondence is undermining these branding efforts as they cannot carry this messaging.That's because e-mails sent from the latest mobile devices are generated in Plain Text, while e-mail signatures and marketing banners must be composed in HTML (Hyper Text Markup Language).
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