Change now, or be left behind
[Johannesburg, 27 March 2012] -
The time is ripe with opportunities for companies to become more competitive by implementing a well-thought-out analytics strategy.This is the opinion of Oliver Oursin, Worldwide Product, Business Intelligence and EMEA Presales Executive - IBM Business Analytics, who was recently in the country to participate in a series of breakfast meetings hosted by Synergy BI.Synergy BI managing director Christo Bredenkamp caught up with Oursin to enquire about the state of the analytics playing field, and was told that “ROI is probably the most overused word in our industry, but if ever companies had a realistic chance to see their investment fundamentally change their business, it is now”.
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