Study shows how South African companies are managing their innovation
[Johannesburg, 25 January 2012] -
The Global Innovation Survey done at the end of 2011 showed that South Africa dropped 16 places since 2009, from 43rd to rank a disappointing 59th, in terms of innovativeness.Other top findings:
* In South Africa, most organisations view innovation as a source of competitive advantage and are focusing their innovation mainly on product innovation (60.5%) and business model innovation (57.9%).
* Most of the innovation outcomes in these industries are process-orientated or incremental in nature, and the ultimate benefit of this type of innovation outcome is often difficult to measure.
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