Skydirect meets growing African demand for electronic shelf labels
[Johannesburg, 25 April 2012] -
Skydirect, an XON company and Pricer's exclusive African partner for its electronic shelf labels (ESL), has expanded its African footprint into two new countries, bringing the total to six.The latest expansions into Zimbabwe and Swaziland meet the burgeoning demand for ESL systems throughout the rapidly growing African retail market and complement Skydirect's existing operations throughout South Africa, Botswana, Namibia and Mozambique.“Although it is only in the early stages of growth, the rest of the African market has so far accounted for 100 000 labels, most of them in the last 12 months,” says Hendrik Bredenkamp, MD of Skydirect. “I have signed partnership agreements with local companies in southern African countries to handle, for example, the Zimbabwe market, where the economy has stabilised on the use of the US dollar. I am also exploring opportunities in the Indian Ocean islands market.”
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