Open a New World of business opportunities

When it comes to the New World of business, if you're not online, your business might as well be non-existent. It's that simple. The success of whatever you do greatly depends on how well you're connected and operate across the World Wide Web. Be it via social media sites, online shopping or web searches, it has become second nature to source, sell and interact online. This is why growing your business success in leaps and bounds starts with choosing the right digital marketing solution.

A well-rounded digital package should include the following:

  • Social media optimisation (making the most of social platforms)
  • Search engine optimisation (getting an instant boost on digital hit lists)
  • Website optimisation
  • Virtual stores/e-commerce solutions (transacting online)
  • Search engine advertising such as Google PPC on board

With that said, the Build Your Business Online offering is the only website builder application with pre-integrated digital marketing capabilities to promote your products via search engines, social media and bulk messaging solutions. It helps you create your own website or virtual shop front and is the perfect all-round solution that gives you the smartest, fastest and most affordable way of putting your business in a prime position to cash in on the benefits of operating online.

Every success story starts somewhere, start yours today

Achieving big business dreams doesn't happen overnight; it happens with the help of the right tools and advice. Today, you've found exactly what you need to start your very own success story.

Packages

A package to suit every business. From a home business to full e-commerce websites, Build Your Business Online with MTN has the ideal solution for you. No banking details or CC required for registration.

Build Your Business Online with MTN gives you 'big-company' tools and features at a 'small-company' price and provides complete control over the presentation of your products and services and communication with your customers and clients.

Build Your Business Online Standard Packages

Click on any of the above packages to find out more

Features & Benefits

In a nutshell, Build Your Business Online offers your business the following:

  • An increased online and digital presence
  • Digital marketing to complement your current advertising
  • A website that is easy to use and maintain
  • Real-time site statistics that monitor your site’s usage
  • Social media exposure and integration
  • Access to search engine advertising (PPC and ‘Likes’)
  • The ability to capture vital customer data from your website
  • An e-commerce shopping cart with checkout capabilities
  • The option of adding search engine optimisation content to your website monthly

Some of Build Your Business Online features and benefits include the following:

  • A complete website with a built-in content management system (CMS)
  • Website and email support
  • Your own top-level domain name (what you will call your website)
  • Email address creation
  • Search engine optimisation
  • Social media optimisation and social media page creation (such as a Facebook or Twitter page)
  • The option of becoming an e-commerce website with shopping checkout capabilities
  • The ability to add fresh content to your website on a monthly basis
  • A free one-on-one consultation prior to your purchase for one of our premium packages
Terms & Conditions

All customers are required to pay for their web services one month in advance. The 'Get started' annual packages are once-off payments.

  • All packages are month-to-month sign-ups, apart from the 'Get started' (annual packages).
  • Any packages registered during the month will be charged in full (one calendar month). Customers will be billed one calendar month in advance for the Solution that the customer has selected.
  • Should you choose to terminate your service, a 30-day notice period applies. Termination fees for early cancellations apply.
  • MTN reserves the right to take appropriate action should it determine that any content is in violation of any law (including the Films and Publications Act 65 of 1996) or of the Acceptable Use Policy, or if MTN receives a takedown notice from ISPA, a contemplated in section 77 of the Electronic Communications and Transactions Act 25 of 2002, furthermore to take any action MTN finds necessary to preserve the security and reliable operation of MTN’s infrastructure.
  • Further Terms and Conditions apply depending on package selection.
  • All package selections include a free digital marketing workshop voucher.

Click here to find out more about the terms and conditions.

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Unlocking the SME e-commerce potential

Hardly any industry sector has been left unscathed by the e-commerce phenomenon. Rapid innovation and the disdain with which traditional barriers have been swept aside have levelled the playing field for even the smallest business.

Not only have industries been shaken up, but also business models and principles. Take, for example, the accepted knowledge that being first-to-market holds tremendous power over competitors.

Not only does this no longer apply to brick-and-mortar stores, but online businesses are equally at risk. Google, Amazon, and LinkedIn may still be ruling the roost in their respective sectors, but they are constantly dogged by new businesses operating in niche sectors that threaten to eat into their market share.

"This is as relevant to the South African economy as elsewhere, possibly even more so given the rate at which online shopping is growing," says Greg Hatfield, GM for Marketing, Products & Solutions at MTN Business. "The reason for this is that this growing appetite is coming off a low base, which presents a huge opportunity for businesses able to enter the market now.

"The local propensity for shopping online is happening in tandem with the growth in Internet access, declining connectivity costs and a rapidly-growing middle class with increasing disposable income. And then of course there is the mobile Internet phenomenon that is being driven by greater adoption of smartphone and tablet devices."

Research conducted last year by the organisers of the SA e-Commerce Awards support this view.

Nearly 60% of respondents said they were comfortable with conducting their research and buying directly online, with 49% saying they had a favourite online store at which they have made repeat purchases. The greater proportion spent up to R500 on a purchase, and made 10 or more purchases in a year.

Google South Africa country director, Luke McKend, said in February the search giant expected to see even greater e-commerce growth in the country. This was based on the increase in search queries, particularly in shopping queries, which had grown by 55% in 2014 over the previous year compared to the overall search query growth of 37%.

"This speaks to the trend that there's very little difference between online and offline purchases. People just think: ‘I'm shopping'," McKend said.

Further evidence of the growing disposition to online shopping comes from First National Bank's eBucks Rewards Festive Survey, conducted at the end of 2014.

The primary finding was that 14% of respondents indicated they would do their festive season gift shopping entirely online. This had increased from the 10% doing so in 2013 and 8% the previous year. Reasons for shopping online included the ability to compare prices for the best deals, as well as convenience, delivery options, and unique items available only online.

"These insights support our conviction that the online economy presents unique opportunities to South African business owners," says Hatfield.

For this reason, MTN Business has launched its Build Your Business Online (BYBO) service that provides an easy access point for businesses to enter the e-commerce space. Offering a framework consisting of industry-specific templates, the service allows business owners to register and set up a Web site with a shopping cart and payment fulfillment functionality.

Additional value-add services include optimising the site for search engine results as well as marketing and social media interaction. Various BYBO packages are offered that cater to different size businesses and their specific needs.

Simply being online is no guarantee of success, which is why the marketing and social media elements have been included in the BYBO packages.

Hatfield cautions, however, that the value proposition has to be tailored to meet consumer demands. A key to differentiating, he suggests, is to focus on a niche in the market rather than playing in the general consumer market.

"A small business cannot successfully compete in that space. It cannot expect to be everything to everyone. As much as the online economy has removed the principle of first-to-market, the offering has to be truly unique to make inroads.

"The generalist market is already dominated by big online players such as Takealot, while traditional retailers such as Makro also offer online shopping services."

MTN Business believes the first-to-market principle no longer presents the insurmountable barrier that may have previously prevented small businesses from competing and that a growing number of niche online businesses can easily turn the tables on even the biggest brands in the market.

Other news

24 Apr 2015   Ben Kelly

The local tendency for shopping online is happening in tandem with the growth in Internet access.

14 Apr 2015   Tracy Burrows

Small businesses are not making good use of the free or low-cost digital marketing opportunities available, says MTN Business.

 

08 Apr 2015   Tracy Burrows

MTN Business's Build Your Business Online suite gives SMEs business tools in a single package, starting with a Web site.

30 Mar 2015   Tracy Burrows

The Build Your Business Online suite of solutions from MTN Business are designed to give South African SMEs an online presence.

23 Mar 2015   Tracy Burrows

The company will help up to 50 000 SMEs that stand to lose their Web services due to the closure of Google's WozaOnline in SA.

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