International events platform Global Leaders, in association with its official knowledge partner SAS Institute South Africa, the leader in business intelligence, will bring marketing genius Scott Bedbury to South Africa.
He will present on 'Brand building and marketing strategy for now to 2010' on 18 September 2007, live at The Forum at The Campus in Bryanston, Johannesburg.
Bedbury is the man behind the highly successful marketing campaigns of both Nike and Starbucks. After helping these two giants to dramatically expand and substantially increase revenue, Bedbury has returned to consulting and writing, and is the author of 'A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century'.
Warren Cowan, Business Development and Marketing Director at SAS South Africa, the Global Leaders Africa knowledge partner, says: "Innovation and success is what SAS is all about, and you do not get more innovative or successful than Scott Bedbury, the man behind the phrase 'Just Do It'. We are honoured to be able to bring a marketing guru of this calibre to South Africa, to help us all make the most of the marketing extravaganza which is 2010."
Bedbury will present a full-day interactive marketing workshop which will help delegates get to the heart of their corporate brand, and turn it into marketing success. During the day, delegates will learn how to turn a good brand into a great one; maximise the opportunities for experiential marketing; deliver brand messages without huge advertising spend; use market research efficiently; launch a niche brand into the mainstream without compromise; use brand values to influence corporate image; help employees identify with their brand; and understand their brand's weak links.
The 2010 World Cup will present unique and challenging opportunities for South Africa. Make the most of these, and don't miss out on the chance to hear from one of the world's most successful marketers. For information on how to book your seat, contact Jennifer Meyer at SAS on +27 11 714 3400 or visit www.globalleadersevents.com/bedbury.
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