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Nike marketing genius Scott Bedbury to speak in SA

Bedbury presents 'Brand building and marketing strategy for now to 2010' live in Johannesburg on 18 September
By Anti-Clockwise
Johannesburg, 31 Aug 2007

International events platform Global Leaders, in association with its official knowledge partner SAS Institute South Africa, the leader in business intelligence, will bring marketing genius Scott Bedbury to South Africa.

He will present on 'Brand building and marketing strategy for now to 2010' on 18 September 2007, live at The Forum at The Campus in Bryanston, Johannesburg.

Bedbury is the man behind the highly successful marketing campaigns of both Nike and Starbucks. After helping these two giants to dramatically expand and substantially increase revenue, Bedbury has returned to consulting and writing, and is the author of 'A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century'.

Warren Cowan, Business Development and Marketing Director at SAS South Africa, the Global Leaders Africa knowledge partner, says: "Innovation and success is what SAS is all about, and you do not get more innovative or successful than Scott Bedbury, the man behind the phrase 'Just Do It'. We are honoured to be able to bring a marketing guru of this calibre to South Africa, to help us all make the most of the marketing extravaganza which is 2010."

Bedbury will present a full-day interactive marketing workshop which will help delegates get to the heart of their corporate brand, and turn it into marketing success. During the day, delegates will learn how to turn a good brand into a great one; maximise the opportunities for experiential marketing; deliver brand messages without huge advertising spend; use market research efficiently; launch a niche brand into the mainstream without compromise; use brand values to influence corporate image; help employees identify with their brand; and understand their brand's weak links.

The 2010 World Cup will present unique and challenging opportunities for South Africa. Make the most of these, and don't miss out on the chance to hear from one of the world's most successful marketers. For information on how to book your seat, contact Jennifer Meyer at SAS on +27 11 714 3400 or visit www.globalleadersevents.com/bedbury.

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SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40 000 sites - including 96 of the top 100 companies on the Fortune Global 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know. Visit us at www.sas.com or www.sas.com/sa.

Global Leaders

Global Leaders has a proven track record of delivering unique content, through events with influential business and thought leaders in the field of leadership, strategic management and competitive strategy. Global Leaders has carried out communications programmes and events for corporate and government decision-makers in the Middle East, European, Asia-Pacific and African regions.

In 2006, the team held 16 public events in six countries, with speakers including: Robert Kaplan, Philip Kotler, Martin Lindstrom, Tom Peters, Carly Fiorina, Ken Blanchard, Michael Porter, Deepak Chopra, Dave Ulrich and Rudy Giuiliani.

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