Telephone service provider Verizon Communications brought its battle for video customers to court yesterday, with a lawsuit accusing rival Time Warner Cable of false advertising.
Verizon said Time Warner Cable's TV ads falsely implied that Verizon's FiOS video service required a satellite dish; that it did not include phone, broadband and video; and that Time Warner's network was better, in a lawsuit filed yesterday at the US District Court for the Southern District of New York.
"We feel the lawsuit is without merit and we look forward to defending against it in the appropriate venue," Time Warner Cable spokesman Alex Dudley said.
Phone companies AT&T and Verizon have been developing video services to help them compete better with cable companies Comcast and Time Warner Cable, which also sell phone and Web services as well as television.
Verizon cited a commercial that started airing on 3 March in the lawsuit and said it was the fourth commercial and "most egregiously false" version of an ad that Time Warner Cable, more than 80% owned by Time Warner, started airing around the end of June last year.
It said it was entitled to an injunction barring Time Warner Cable from running the ads and for a requirement that the cable company issue ads retracting the claims made in the previous ads. It said it was also looking for damages, including lost profits and a recovery of attorney's fees.
Time Warner Cable's ads are causing it "immediate and irreparable harm" by attacking the quality and reliability of its network, according to the suit.
"Once customers choose Time Warner over Verizon FiOS, switching costs, inertia, and the perceived inconvenience of switching providers keep many customers from changing," according to the lawsuit.
In January, Verizon said it had signed up a million FiOS subscribers, two-and-a-half years after it first started offering the service. Time Warner Cable said it ended 2007 with 13.3 million basic video subscribers.
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