Sun Microsystems has introduced key new products, programs and partnerships for operators, handset manufacturers, application developers and content providers to capitalise on the growing demand for advanced mobile data services.
"Enormous revenue growth opportunities arise across the value chain as new devices join the network and consume, create and circulate new services. New mobile Java infrastructure enhancements help all members of the wireless community take advantage of these opportunities," says Sean O'Hare, Java Systems Engineer at Sun Microsystems SA.
He notes that Java technology is making mobile data services happen. "From the data centre to the device to the latest mobile Java Web services, Java is the preferred platform for open and secure mobile services. Sun is providing solutions for the entire mobile ecosystem - infrastructure products, handset implementations and development platforms, enabling operators, device manufacturers and developers to securely connect everything and everyone on the planet to the network."
Sun's new offerings include Java Technology for Smartphones HotSpot implementation and Java 2 Platform, Micro Edition (J2ME platform). These deliver faster and richer Java mobile client technologies, potentially unleashing a new wave of mobile data services capable of integration with standard Web services.
"The release of Sun's HotSpot implementation is attuned to the increasing market adoption of the Java technology for the wireless industry specification," says O'Hare noting that the product is designed to deliver dramatic performance gains and lower deployment costs for handset manufacturers and operators.
"Mobile operators can cut costs, increase profits and simplify the mobile data services lifecycle with the new release of the Sun Java Enterprise System, the new Sun Java System Content Delivery Server and the expansion of Java.com to be a mobile content catalogue for operators," he continues.
Furthermore, O'Hare reveals that Sun is partnering with Ericsson to provide an integrated multimedia content delivery solution to mobile operators and service providers across the globe.
"The collaboration leverages Sun's Java System Content Delivery Server to provide a delivery platform for a wide variety of downloadable content. This integrated suite of products, services and programs will help mobile operators deliver new consumer and enterprise mobile content. It will also enable new ways of marketing and merchandising content to users through content bundling, gifting, and sharing; supporting operators to provide more compelling content services to their subscribers," he concludes.
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