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Iomega announces new removable REV 120GB Backup Drive


Johannesburg, 12 Mar 2008

Iomega Corporation, a global leader in data protection and security, recently announced the introduction of the new Iomega REV 120GB Backup Drive, the third generation of its award-winning REV technology and a benchmark in smart, sensible backup for small and medium-sized businesses, photographers, videographers, remote workgroups and others.

Iomega unveiled the new Iomega REV 120GB Backup Drive and REV 120GB disks at CeBIT 2008, the international technology tradeshow held in Hanover, Germany.

The Iomega REV 120GB Backup Drive is expected to be available worldwide in April as external USB 2.0 and internal SATA interface models; a REV 120GB ATAPI interface model is planned for mid-year.

"With a REV install base of 350 000 drives and 2 000 000 disks, tape backup for small business has worn out its welcome," said Michelle Kasselman, Key Account Manager for Iomega Corporation in South Africa.

"Iomega's removable REV platform is a proven technology that delivers performance and ruggedness that no tape product can match. Compared to entry-level tape products like LTO-1 and DAT160 format tape drives, the new REV 120GB Backup Drive offers more native capacity, near instantaneous random access to files, faster backups and restores, and ruggedised cartridges - all at a much better drive price.

"In addition, REV drives offer today's multimedia enthusiast a limitless storage solution for libraries of content with each 120GB REV disk holding approximately 48 000 photos, 2 000 hours of music or 12 hours of high-definition video."

Iomega introduced its REV technology with the first generation REV 35GB Backup Drive in 2004, followed by the second generation REV 70GB Backup Drive in 2006.

Iomega's REV products have earned widespread awards from the technology media, strong support from storage software vendors and, most importantly, a worldwide reputation for simple, reliable operation.

Designed to provide the performance of a hard drive with the removability of tape, Iomega's patented REV technology reinvents the hard drive by dividing its components into a drive bay and a low-cost removable disk. The sensitive drive heads and electronics reside in the REV drive; a hard disk platter and fluid-dynamic bearing motor are located in the REV disk. The REV disk is designed for zero maintenance, sealed against outside air contamination while in operation and when not in the drive. The virtual clean room environment of the REV system is supported by automatic head-cleaning, air filtration, and two-stage error correction for automatic data verification.

The unique design and economics of the REV platform have caused Iomega's REV technology to be embraced by many different vertical markets as an ideal tape-replacement solution because of its durability, rewriteability, reliability, and excellent price-performance. In any field with regulatory requirements to archive records, large working files to transfer, or business continuity needs, Iomega's REV 120GB technology is an ideal fit.

Iomega's new REV 120GB Backup Drive features transfer rates of up to 35MB/second (max), extensive third-party software support, and an estimated 30-year archival life, while REV 120GB disks have an estimated one million rewrite durability - the kind of performance tape backup products can never match. And while tape products require frequent head cleaning, tape retensioning, and an expensive tape replacement regime, REV drives and disks are designed for continuous reliable use with zero maintenance.

Reliable data backups are a necessity in most businesses today. Yet the most common storage alternatives have limitations as backup devices. Compared to LTO-1 or DAT160, Iomega's REV 120GB drive is up to five times faster and at least 20% more native capacity, and the drive costs upwards of 50% less. These advantages translate into the lowest total cost of ownership (TCO) for cost-conscious SMBs. Savings include reduced labour, hardware costs, and system downtime. Higher capacity REV 120GB disks also reduce time spent changing media and provide greater consolidation of data.

Removable HDDs, such as Go Vault and RDX, which claim a low cost of ownership, actually require users to purchase a complete hard drive every time data storage needs increase. With Iomega's REV technology, additional REV disks are more economical because each disk contains only the hard disk platter and the motor.

Iomega's REV products are in use today by small businesses in a variety of different industries. Graphic design firms are using REV disks as project disks to save and share their large files. Academic institutions are using REV disks to store and protect students' multimedia files. Network professionals are using REV technology as a cost-effective, random access tape-replacement solution.

Through Iomega's Thomson Grass Valley alliance, REV drives are being used for professional video applications. Home-based businesses utilise REV for their small business files and to back up their multimedia files. Dental offices are turning to REV to store and archive patient records, including digital x-rays. As HD content among consumers becomes widespread, Iomega expect its REV technology to find applications with prosumers in the home as well.

Iomega provides its users with complete storage solutions out of the box. Iomega REV 120GB Backup Drives come complete with EMC award-winning Retrospect Express software for automatic backup and disaster recovery. REV 120GB server solutions ship with CA's BrightStor ArcServe Backup software with disaster recovery.

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Iomega

Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network-attached storage products, external hard drives, and its own award-winning removable storage technology, the REV Backup Drive. OfficeScreen, Iomega's managed security services, which are available in the US and select markets in Europe, provide enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

Editorial contacts

Tshiamo Dambe
FCB Redline
(011) 676 2000
Michelle Kasselman
Iomega
(+27) 83 279 0739