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Love the unexpected and get your Pixon!

Much anticipated 8MP camera phone with full touch-screen

Seoul, Korea, 30 Sep 2008

Samsung Electronics Co Ltd, a leading provider of telecom systems and mobile phones, today unveiled the much anticipated full touch 8-megapixel camera phone Samsung Pixon.

Ever seen something and thought, "if only I had my camera with me"? Many people experience those perfect moments that cry out to be captured - a beautiful, astonishing, indescribable or unexpected moment that should be kept and be shared with friends and loved ones. Capturing those moments has never been easy simply because people don't walk around with their cameras all the time.

Missing those perfect moments will become a thing of the past thanks to the new Samsung Pixon.

Being the world's slimmest full-touch 8-megapixel camera phone, the Samsung Pixon boasts a 13.8mm slim design as well as many other great features. Not only does the outside look just like an actual camera, the Samsung Pixon also takes pictures like one with its 8x digital zoom, auto-focus, fast-shutter, face detection and geo-tagging.

Yet, the Samsung Pixon is even better than an actual camera as it also comes with a 3.2-inch full-touch screen and integrated photo browser which allows fantastically easy photo sharing and viewing.

Geesung Choi, President of the Samsung Telecommunications Business, said Samsung is a company which constantly tries to innovate to improve consumers' lives, to make things easier and more fun.

"Now everyone will be able to 'get their pics on' so much more quickly and easily. For the first time you will have a camera on your phone capable of delivering the quality of image of a regular camera. The big benefit is not just the ease with which people will now be able to capture and share camera-phone shots, but the quality of those shots when taken," Choi added.

The Samsung Pixon will be available in South Africa towards November 2008.

Please click here to see the table in this Samsung Electronics press release.

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Samsung Electronics

Samsung Electronics Co, Ltd is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150 000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.