Telkom Directory Services (TDS) has upgraded its Yellow Pages online business directory, replacing the search engine with a 'find engine` by i411.
Lionel Smith, head of business development at TDS, explains: "A search engine takes you into a house [your search option], and you have to search through the rooms to find what you are looking for. So you may only find what you are looking for in the 10th room. The find engine will take you to that room at the outset."
TDS is the first company worldwide to pilot US-based company i411`s new 'find` technology, says Smith.
The upgraded Yellow Pages Web site now offers a more refined search with multiple criteria search options, says TDS.
"We understand that users have limited time and so a response for a search request should take less than three seconds," says Thabo Seopa, MD of TDS.
The new online experience is user-friendly and also gets more exposure for advertisers on the site, says Seopa.
TDS is looking to further develop the Web site and has a "couple of plans in the pipeline".
"The next phase is to tie up with the white pages and we are also looking to set up an SMS directory service," says Smith.
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