Resident at The Innovation Hub and online gaming supplier, Trafficonomy, has recently launched two new games portals for major clients in South Africa and abroad.
Webgames.co.za is the new South African online games initiative of Interface Media, owners of the successful Webmail e-mail service.
Within less than a month of its launch, the site had already achieved a visitor return rate of 76%. Visitors spend an average of 18 minutes on the site, which is well above the industry norm for Web sites.
These numbers provide a sound basis and excellent opportunity for Webgames to leverage advertising revenue off their new games platform. "We're in the business of creating revenue streams for our clients via the games portals we provide," says Mark van Diggelen, CEO of Trafficonomy.
"Games are obviously great fun, but as the Internet matures, the emphasis is moving from 'fun' Web sites as cost centres to creating actual revenue streams in areas traditionally viewed as just fun stuff for visitors," he explains.
The other new Trafficonomy-powered portal is the Irish Times games channel at ireland.com - a premier Web portal for Irish residents and Irish people abroad.
The deal was brokered by Trafficonomy's North American partner, Tag International - based in Toronto, Canada. According to the team at the Irish Times, the site has delivered beyond expectations and is providing much-needed advertising revenue.
Trafficonomy is currently developing its fourth-generation games management platform, which will comprise a number of enhanced features, including more than 50 games that can be loaded onto the Sony PSP console. There will also be a large number of games that can be downloaded for offline play.
The new platform, available from October 2007, will also feature:
* More than 150 new casual games
* A variety of multiplayer games
* Over 150 Flash Lite mobile games
* A member subscription engine
* A range of members-only games and tournaments.
The company also plans to start selling its first shooter-style games, which will be digitally distributed to coincide with the launch of the new platform, and has secured partnerships with publishers in Australia and North America. New games portals will be launched within the next few weeks.
For more information on Trafficonomy visit, www.trafficonomy.com.
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