Subscribe
  • Home
  • /
  • Software
  • /
  • Apple launches graphics software, video bundle

Apple launches graphics software, video bundle

By Reuters
Los Angeles, 11 Aug 2004
Apple Computer yesterday began shipping a new program designed to let users create real-time motion graphics and unveiled a discount video-editing software bundle featuring its flagship Final Cut Pro software.

Motion, first introduced earlier this year at a broadcasting convention, costs $299. The Production Suite, which includes Final Cut Pro HD, Motion and DVD Studio Pro 3, sells for $1 299.

Speaking at the SIGGRAPH computer graphics show here, Apple executives said the production bundle, with an effective $500 discount, is designed to get people already paying $999 for Final Cut to upgrade to a more comprehensive package.

While SIGGRAPH has traditionally been the domain of high-end professional graphics companies and researchers who think years ahead of the market, graphics production technology has steadily gone more mass-market.

Share