Meeting customer demands

In a highly competitive environment, customers demand instant information and highly personalised experiences, says IBM.

Read time 1min 10sec

A rapid change in the expectations and demands of global customers has left many companies scrambling to change their business models and operations. They need to begin with their IT systems, says IBM.

Deon Newman, VP of IBM System z marketing, says: "Mobile, social, analytics and cloud are reinventing the way we engage with customers. Customers now drive the market, and businesses need to adapt their models to meet their new expectations."

In a highly competitive environment, customers demand instant information and highly personalised experiences. They want customised, relevant offers and a closer engagement with the brands they support.

"Meeting these needs means enterprises need to unlock new value from the data in their mainframes, to reshape customer experiences, build new services and reach new markets. Strengthening customer experiences is key to driving competitive advantage and growth. IT will underpin these initiatives to improve customer experience. Businesses need smarter, more agile computing at a lower cost, and they need to position themselves to be big data, virtualisation and mobile ready," says Newman.

Newman will outline the new demands on IT, and the IBM zEnterprise solutions designed to help IT take on these challenges, at the IBM zEnterprise Executive Forum in Johannesburg next week. For more information about this event, click here.

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