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  • Michael Jordaan-backed Snapplify rises R29m expansion capital

Michael Jordaan-backed Snapplify rises R29m expansion capital

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 25 Sept 2019

Edtech company Snapplify has raised $2 million (R29 million) expansion capital from venture capital firm Knife Capital via its SARS section 12J Venture Capital Company, KNF Ventures, and  African investment manager, Hlayisani Capital’s Hlayisani Growth Fund.

The investment will accelerate Snapplify’s international expansion initiatives and advance its data analytics capabilities to enhance classroom teaching effectiveness.

Snapplify specialises in enabling digital learning for individuals and institutions by establishing a marketplace for digital education content, related educational services and devices.

It currently offers e-learning solutions to over 1 400 schools, colleges and universities that are striving towards digital learning and the use of e-books in the classroom. It gives more than 200 000 students digital access to integrated learning tools and empowers teachers to embrace blended learning and teaching methods.

The company works with various governments and education departments to roll out e-learning solutions and materials to classrooms across the continent.

It believes many educational hurdles can be overcome by enhancing the learning experience through e-learning.

“Snapplify is looking to change the way students access content in both developed and developing countries,” says Snapplify CEO Wesley Lynch. “We are excited to have Knife Capital and Hlayisani on board to enable this vision, particularly because in addition to financial backing, we also need expert guidance from an aligned shareholder base to expand more aggressively into new markets in our next growth phase,” he adds.

Snapplify was originally backed by AngelHub Ventures in its seed and Series-A rounds, alongside international investors.

AngelHub now forms part of Hlayisani Capital’s Growth Fund that includes a focus on education and edtech. The Hlayisani grouping includes veteran South African businessman Dr Reuel Khoza as well as the original AngelHub funders: Michael Jordaan and the Harris family. 

“We’ve been following Snapplify’s impressive growth journey since inception and it is a privilege to finally partner with the company and its stakeholders,” says Andrea Bӧhmert, co-managing partner at Knife Capital.

“Africa faces a wide range of social and economic challenges, from access to affordable tertiary education to a skills shortage across a number of key industries. Though it would be over-optimistic to say that e-learning alone can overcome these challenges, the impact is clearly measurable. At Knife Capital we believe in investing in companies that solve real problems and in doing so generate meaningful returns to stakeholders and shareholders alike. Snapplify is such a company and we look forward to being part of the next growth phase.”

Bӧhmert will join Snapplify’s board of directors.

Brett Commaille, partner at Hlayisani adds: “Snapplify is a globally competitive business that has excelled with a powerful and relevant solution for both emerging and developed markets. It is fantastic to build on the platform that was established with the initial investment from AngelHub by bringing investors such as Knife and Hlayisani on board to ensure that Snapplify continues its journey as one of the companies to inspire Africa.”

Snapplify currently has offices across South Africa, as well as in Nairobi, Amsterdam and New Jersey.

Knife Capital’s London presence will further capacitate Snapplify’s UK expansion initiatives. This round of growth funding will enable the company to gain more customers and increase its market footprint through business development, growing the team and refining customer-led product features.

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