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Video: Big data and analytics at work in financial industry

By taking advantage big data and analytics, banks can generate new revenue streams.


Johannesburg, 03 May 2018

Returning to pre-2008 profit margins is proving to be a tall order for the banking sector.

Banks face numerous challenges, such as unstable financial markets, tighter regulations and lower performing assets.

By taking advantage of opportunities created by big data and analytics, banks can generate new revenue streams with personalised offers, targeted cross-sales and improved customer service.

Watch how IBM's big data and analytics solutions improve the overall customer experience as well as give banks deeper and faster insights into customer data.

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