Technology giant Oracle has developed an ambitious array of cloud computing services in a bid to catch up with Amazon.com and Salesforce.com, two leaders in the field.
The offerings were unveiled by an enthusiastic Oracle chief executive Larry Ellison, a contrast to his attitude at an investor meeting several years ago when he mocked cloud computing as a financial analyst asked him what his strategy was for expanding into that area.
The new offerings include software for managing tasks such as sales and human resources, a database, security technology and a platform for writing Web applications with Oracle's widely used Java software.
Oracle CEO Larry Ellison said programs and data that Oracle hosts on its cloud can easily be moved to a customer's own data centre or Amazon's rival cloud.
He added that the "Oracle Public Cloud" would not be compatible with Web-based offerings from rival Salesforce.com, which runs on proprietary standards that are not compatible with other networks.
"It's like the roach [motel] - you fly into the [Salesforce] cloud and you never get out," he said.
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