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The future of mobile messaging: Are you ready for RCS? We are!

For years, SMS has dominated the way we communicate via mobile. It still is one of the most reliable channels, but new channels with richer features continue to emerge. To keep up with customer expectations, sharing information and experience should be as rich as face-to-face communication. And just that is what RCS is here to solve!


Cape Town, 26 Jun 2018

Popular chat apps like Viber, Facebook Messenger and WhatsApp have influenced the way consumers want to communicate with companies. Today, consumers want messaging solutions that enable them to share rich media such as high-resolution photos, GIFs and booking confirmations.

Additional features like chatbots, group chat, read confirmations and video calls have also become the rule rather than the exception in B2C mobile communication.

Customers are ready. Are you?

According to a recent study "nearly 80% of consumers find RCS appealing and 74% say RCS would make them more likely to want to communicate with a brand."

That's why CM was eager to partner up with RCS initiator Google in taking text messaging to the next level. RCS, or rich communication services, is introduced as a convenient and modern way of chatting. With RCS, businesses can bring branded, interactive mobile experiences, right to the default messaging app: the Android Messaging app for texting (SMS and MMS).

It is of course important to make provision for non-RCS based handsets. Therefore SMS as an automatic fall-back option to RCS is available. All possible using CM's existing messaging API: one business solution conquering them all.

A modern texting format

RCS is like modern day chat apps, with the big difference of using carrier networks instead of Internet. Furthermore, it allows brands to enhance how they engage with customers on many different levels.

Some of these benefits include:

* Sender verification: Know who is reaching out to you.
* Rich content: Send images, GIFs, live audio and video.
* Engagement: Improve your conversation and CTR.
* Dialogue: Chatbot support, calls and live chats.
* Additional actions: Calendar invites, QR codes, tickets, maps, event layout display and selection.
* Branding: Include your own name, logo and colours.

Are you ready to start mastering your customer experience with RCS business messaging?

Contact CM to sign up to RCS Beta with CM. Alternatively, register for its Webinar (3 July 2018), where CM will go through how brands can create rich, interactive and personalised experiences using the power of RCS.

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