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Digital can drive your life!

By ITP Communications
Johannesburg, 07 Apr 2008

Can your car guide you along the best route to your destination at the push of a button? Do your kids look forward to long journeys because they can watch their favourite videos from the backseat? Cutting-edge digital technologies are revolutionising car capabilities and making drive time a pleasure.

These latest GPS, in-car entertainment devices and vehicle security products are just some of the many digital technologies on show at the DigitalLife Expo at the Sandton Convention Centre in Johannesburg.

Running from 18 to 20 April 2008, the Expo offers you the chance to get quite literally to grips with state-of-the-art digital gadgets that could transform your lifestyle.

Sport fanatics will be able to try out the latest mobile heart-rate monitors, while computer game buffs pit their skill against top Internet games on leading-edge gaming consoles.

From 3G services, video smartphones, GPS systems and digital photography to WiFi broadband office connectivity to home entertainment, the Expo gives you high-tech solutions for every facet of modern life.

A star attraction is South Africa's first walk-through Digital Home. One lucky visitor to the expo will win R250 000 worth of digital technology on show in the Digital Home. This life-sized, walk-through home, sponsored by "Do Broadband, powered by Telkom" with its integrated digital lifestyle technologies, will demonstrate everything that the digital lifestyle has to offer.

The home will play host to a star-studded cast of celebrities including Miss South Africa, Idols winner Jody Williams and second placed Andriette Norman, both of whom will be performing live at the expo! You can also expect to meet Survivor winner Lorette Mostert; and fourth-placed Mandla Mbau; as well as Isidingo's 'Barker Haines', aka Robert Whitehead, and Sophie Ndaba aka Queen Moroka of Generations, among others.

Isidingo's Barker Haines will present the prize to the lucky visitor who wins the fabulous contents of the Digital Home, valued at R250 000.

Other main attractions include the Mobile & Personal Technology Pavilion, sponsored by Virgin Mobile; the Digital Retail Store, sponsored by Incredible Connection; the Digital Bank of the Future, sponsored by Absa; the Car Zone, sponsored by BMW; and the Digital Life on the Go Pavilion, sponsored by MTN.

Several free 45-minute workshops are also available, and topics range from photography and digital music to HDTV.

Show hours: Friday: 10h00 - 17h00; Saturday: 10h00 - 18h00; Sunday: 10h00 - 17h00

Entry fee: Adults - R30; Scholars, students and pensioners (ID required) - R15; Children under 12 - FREE

Save time and money by getting your tickets online at www.digitallifeexpo.co.za.

Enter the age of state-of-the-art digital technology. Visit www.digitallifeexpo.co.za.

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DigitalLife Expo

DigitalLife Expo - from 18 to 20 April 2008 at the Sandton Convention Centre in Johannesburg - is ITWeb's debut exhibition and will feature the best of what the consumer electronics, gaming and entertainment industries have on offer.

This event complements ITWeb's activities in the digital lifestyle space, including its monthly magazine, DigitalLife (formerly Unwired), and its social media Web site, My Digital Life.

ITWeb is South Africa's leading technology-focused publisher, with diverse media titles and products that span across online, print and events. It is recognised as the most trusted voice in South African technology publishing and is the first port of call for an audience that ranges from technology professionals to CEOs.

Editorial contacts

Leigh Angelo or Tami Ewan
ITP Communications
(011) 450 2477
leigh@tradeprojects.co.za