Channel

Check Point outlines new channel partner programme

Read time 2min 10sec
Frank Rauch, Check Point's head of worldwide channels.
Frank Rauch, Check Point's head of worldwide channels.

Cyber security solutions provider Check Point Software Technologies has introduced its new global partner programme, Check PointS.

At the company's CPX 360 2019 analyst and media event hosted in Vienna, Austria, this week, the company said the initiative was developed in close consultation with its partners "to remove the complexity often associated with selling and supporting security solutions".

Through Check PointS, the company will look to underscore the value it links to Infinity Total Protection, the security consumption model Check Point rolled out in 2018 to enable enterprises to prevent Gen V cyber attacks.

Starting 2 April, Check Point partners will earn points for "engaging in activities that drive customer engagement and investment", such as meetings with customers' C-level executives, conducting product demos, or having planning or training sessions with Check Point.

In January 2020, partners' point totals will be used to determine their level in the Check PointS programme, the company explains.

Frank Rauch, Check Point's head of worldwide channels, said: "The new Check PointS programme has a single, clear objective: to help our partners become more successful, knowledgeable and profitable. The programme is unique in rewarding ongoing customer engagement, which is key to unlocking new sales opportunities."

The company believes sales opportunities around cloud and mobile require continued customer engagement rather than being 'a one-off sale'.

Check Point says this channel reward initiative is based on reward for the level of investment by a company of any size in customer interaction, rather than pure sales results.

Partners will log eligible Check PointS activities using a purpose-made mobile app, it adds.

"In addition to tracking activity at the partner level, Check Point will monitor the points earned by each partner employee, who will qualify for individual rewards once they reach agreed point thresholds," reads a company statement.

Check Point said the programme offers several benefits, including dedicated account teams, enhanced sales tools, increased product margins and incentives for partners, and advanced sales and product training.

At CPX 360, the company is expected to delve deeper in to its 2019 Security Report, which found crypto miners dominated the malware landscape in 2018, 20% of companies globally continue to be hit by crypto mining attacks every week and 33% of companies were hit by mobile malware in the past 12 months.

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