Axis introduces comprehensive store optimisation, loss prevention solutions with retail focus

Following the long-term partnership with and subsequent acquisition of the video analytics application company Cognimatics, Axis Communications has fully integrated Cognimatics applications with Axis network cameras, audio and access control products. In doing so, Axis can introduce new and comprehensive store optimisation and loss prevention solutions for the retail sector, providing intelligence, driving revenue growth and prevention of loss.

"The competitive environment for bricks and mortar retailers is as ferocious as it has ever been," said Roy Alves, Country Manager at Axis Communications South Africa. "Generating more revenue per customer, reducing loss, and enhancing customer experience are all commercial imperatives. With these new solutions, we aim to provide the same levels of business intelligence to retailers in the physical environment that their online counterparts have.

The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas of their commercial objectives - store optimisation solutions for customer understanding and revenue growth, and loss prevention solutions to prevent theft.

Axis store optimisation solution

In its store optimisation solution, Axis's network cameras, audio products, added to business intelligence and analytics software, deliver unparalleled accuracy in terms of people counting, age and gender detection, store occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed per customer needs, hosted in the cloud and available through both desktop and mobile applications. The solution allows for the enhancement of the customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.

Axis loss prevention solution

In the loss prevention solution, Axis's network cameras, access controllers, and video door stations are combined with analytics software to highlight, in real-time, issues and enable immediate action, for example, unauthorised store exists, tailgating at entrances, in addition to providing a mechanism for random selection without profiling.