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Live business intelligence through Tracer BI


Johannesburg, 30 Oct 2014

Tracer MW, a leading mobile workforce solution supplier, today announced the migration of more customers to Tracer BI powered by QlikView, the result of the company's partnership with RIC Consulting, a leader in business information analysis in South Africa. These Tracer MW customers have access to new levels of insights into their operations and customers.

"The new Tracer BI module as part of the Tracer MW system turns raw data into intelligence about operational activities, sales activities and inspection activities that expose areas for improvement and thus enhance decision-making," said Lourens Botha, Operational Director of Tracer MW. "Our commitment to integrate with best-practice technologies is proof of our desire to help clients maximise the productivity of their mobile workers."

Tracer Mobile Workforce provides technology solutions that optimise the productivity, management and information flow between a company and its distributed workforce. Tracer MW has been described as the "ERP" for mobile workers, supplying mobile solutions for a wide range of mobile workers, including technicians, inspectors and sales people.

Tracer BI create unprecedented insights into customer interactions and pipeline data that support a more meaningful sales analysis process, leading to increased sales performance and market penetration. The QlikView Business Intelligence platform has been integrated into the Tracer MW Suite of modules to create Tracer BI, enabling businesses to freely analyse and find patterns in their business that will enhance their operational efficiencies

"Increasing sales, productivity and strategic analysis are just some of the benefits of Tracer BI," said Botha. "Our partnership with RIC Consulting is improving our client's operational visibility and sales growth."

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Editorial contacts

Cobus van Graan
Tracer Mobile Workforce
(083) 628 3084
cobus@tracermw.com